In an era of increasing product homogenization, consumers are placing greater emphasis on product experience.

Product experience refers to the emphasis on marketing aesthetics—every aspect of a consumer's purchasing journey, from thoughtful service and exquisite packaging to appealing store decor, contributes to their overall experience. Therefore, we offer more than just household paper products; we provide a sentiment of "caring for the Earth." This concept is reflected in every aspect perceptible to consumers.

By integrating marketing theories such as brand management, identity, and image, we focus on how to promote "memorable experiences" through aesthetic elements like logos, brochures, packaging, advertisements, and other communication methods.